According to Tricia O'Donnell, "Embracing technology is an absolute must for the modern marketer. In today’s digital landscape, marketing automation has become a fundamental building block of productivity and efficiency – two factors that are essential for sustained success. Furthermore, marketing automation can be the key that enables small startups to compete right alongside larger organizations."

If you haven't jumped on marketing automation for your business yet, here are some reasons why you should consider it for the upcoming year.